Current:Home > MyThom Browne's win against Adidas is also one for independent designers, he says -MacroWatch
Thom Browne's win against Adidas is also one for independent designers, he says
View
Date:2025-04-16 07:42:44
A strange scene unfolded in a Manhattan courtroom in early January. Jury members examined pieces of luxury clothing by American designer Thom Browne worth more than $1,000 a pop that had been wheeled out on a rack for their consideration.
At the center of attention were four stripes featured on the left sleeves of jackets and tops and on the left legs of fancy sweatpants. Were these marks an infringement of the three stripes featured on the products of sportswear giant Adidas? That was the question.
Adidas had previously fought similar battles against brands including Marc Jacobs, Skechers and Tesla. The outcome of the case with Thom Browne, which is a subsidiary of the fashion house Ermenegildo Zegna, could expand smaller companies' power to enforce trademarks.
On Jan. 12, Browne scored a major victory, one in which he saw himself as the independent David battling a German multinational Goliath. The eight-person jury found that Thom Browne was not guilty of infringing upon the three stripes Adidas uses in its logo. He can keep using four bars in his designs.
Browne said the trademark battle was not for him alone.
"It was so clear to me to fight for myself, but also to fight for other independent designers and younger designers when they create something unique — that they have the protection of knowing that there won't be some big company that will come and try to take it away from them," he told NPR's A Martínez.
Adidas had reached out to Browne in 2006 when his company was still a fledgling one. At the time, he was using three horizontal bars rather than the four that have now become synonymous with his brand. Adidas asked him to stop; he agreed the next year to add a fourth stripe.
It wasn't the end of the story. Adidas came calling back 15 years later, after Thom Browne had expanded into activewear and began dressing the Cleveland Cavaliers and FC Barcelona in suits prior to their games.
"There was a reason for me to make my point and to not give up something that became so important, emotionally even, to my collection," Browne said. "There wasn't any confusion between my bars and their three vertical stripes."
Adidas filed its lawsuit in 2021 focusing on the use of four stripes, as well as Thom Browne's red, white and blue-stripe grosgrain ribbon loop inspired by locker tabs at the backs of tops and shoes, a nod to his childhood in a family of seven kids who all played sports.
Adidas, which had sought $8 million in damages, said in a statement that it was "disappointed with the verdict." The company vowed to "continue to vigilantly enforce our intellectual property, including filing any appropriate appeals."
Browne described the experience of the trial as "most interesting and stressful" for him. "I never want to live through it again, but it was important to live through it because I knew we needed to fight and make our case for what was right," he added.
To make his point, Browne showed up to court wearing one of his signature shorts suits, with a shrunken jacket and tie, knit cardigan, leather brogues and sport socks stopping just below the knee.
"It's not something I do just for a living," he explained. "People outside the courtroom needed to see me representing myself exactly the way that I am in the most real way. ... And so walking into the courtroom, I was just being myself."
A Martínez conducted the interview for the audio version of this story, produced by David West and edited by Olivia Hampton and Jojo Macaluso.
veryGood! (5362)
Related
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Oklahoma public schools leader orders schools to incorporate Bible instruction
- Baltimore police officers face discipline over lackluster response to mass shooting
- Supreme Court allows cities to enforce bans on homeless people sleeping outside
- Questlove charts 50 years of SNL musical hits (and misses)
- Texas State Board of Education fields concerns about Christian bias in proposed K-12 curriculum
- Review says U.S. Tennis Association can do more to protect players from abuse, including sexual misconduct
- 4 bodies recovered on Mount Fuji after missing climber sent photos from summit to family
- Nevada attorney general revives 2020 fake electors case
- Rainforest animal called a kinkajou rescued from dusty highway rest stop in Washington state
Ranking
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Matthew Perry’s Ketamine Suppliers Could Face Charges Over His Death
- The legal odyssey for OxyContin maker Purdue Pharma and its owners is complex. Here’s what to know
- Randall Cobb, family 'lucky to be alive' after Nashville home catches on fire
- McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
- Guardians prospect homers in first MLB at-bat - and his former teammates go wild
- Mia Goth and Ti West are on a mission to convert horror skeptics with ‘MaXXXine’
- Iran votes in snap poll for new president after hard-liner’s death amid rising tensions in Mideast
Recommendation
DoorDash steps up driver ID checks after traffic safety complaints
North Carolina legislators leave after successful veto overrides, ballot question for fall
Maps show dengue fever risk areas as CDC warns of global case surge
Judge sentences man to life in prison for killing St. Louis police officer
Could your smelly farts help science?
Karen Read once ‘admired’ the Boston police boyfriend she’s accused of killing
Elon Musk and Neuralink exec Shivon Zilis welcomed third child this year: reports
Bronny James must earn his spot with Lakers, but no one should question his heart